As the Sr. Director of UX Design, I lead, manage and mentor a team of designers and developers to deliver the complete user experience of WealthEngine's
Following UCD, my team and I gather and analyze user needs, design for usability, build prototypes and test with end users via continuous iteration.
WealthEngine (acquired by Euromoney) is a Wealth Intelligence platform with data of over 250 million Americans. It is used by major nonprofits and businesses to
find their next best donors and customers using ML-based models.
Strategized, planned and executed the complete transformation of an outdated AngularJS app into a new, elegant and easy to use app using React framework in
Created design standards based on contemporary Flat UI and Material Design style and documented a style guide for the platform
Conducted stakeholder interviews to gather user needs, prioritized features, performed heuristic analysis and architected the app using card sorting
Hired and built a team of designers and developers offshore and mentored them to deliver an elegant UX of the platform
Conceptualized and prototyped an NLP based search engine for segmenting the wealth data by converting human intents into machine readable queries
Built a library of robust, reusable React components that saved months of development work and delivered pixel-perfect execution of the designs
Delivered an intuitive BI experience for a complex data cube with 160 filters with chart and map views
Designed, developed and delivered a mobile app (iOS and Android) in just 2 months using cross-platform libraries
Designed 20+ custom data visualizations including the WealthSignal, a proprietary chart that shows 21 wealth scores in one shot
As the Sr. Director of UX Design, I was responsible for all research and design activities of Clarabridge to deliver a stellar user experience for their SaaS
Based on user needs of the Customer Experience (CX) market, I created, tested and developed numerous reusable interactive charts and components that would
simplify the analytics generated from customer feedback and call center data.
Clarabridge is the industry leader in NLP based text and voice analytics for Customer Experience Management.
Designed CX Studio, an analytics dashboard based web app that presents sentiment analysis. Users can slice and dice insights, know root cause and take
Delivered a universal Style Guide defining UI standards and theme across all applications
Created original 4D framework for effective data visualization -
Do, Dig, Decide and Discover.
Created 20+ interactive data visualizations to convey KPIs, root causes, relationships, drill downs, predictions and summaries.
Designed and prototyped mobile apps for executives and chat based surveys as well as a kiosk app for on-site feedback.
Completed specialization in Machine Learning from University of Washington on Coursera
Completed specialization in Deep Learning from Coursera